Swedile in the Classroom #5 – Is Google the Second Language?

In regards to Robert K. Logan’s essay “Making sense of the visual – is Google the seventh language,” I feel I must mention something I’m usually reticent to voice when I read other articles (in keeping with the idiom “remain silent and be thought a fool; open your mouth and remove all doubt”): This guy’s writing is pretty bad. I mean, it’s not incoherently bad, but it is clear that somewhere along the line it was not edited or peer reviewed. Slight grammatical errors abound and punctuation is missing. There are at least a few sentences like this one, where it seems he restarted mid-sentence: “There is another project at the University of Toronto there is a project exploring the economic feasibility of using a robotic page turning device to digitize books.” It boggles the mind (no, it “googles the mind” – man, how corny) that someone who is not only trained in English, but is actually writing about language, could not notice such glaring errors.

But enough about Mr. Logan’s poor writing in this particular example; let’s get to the meat of the paper. He claims that Google has become the 7th language (the previous six being speech, writing, math, science, computing, and the Internet), in that search engines have their own set of syntax and semantics. I’m not entirely sure I agree with this, mainly on the grounds that he does not differentiate between the Internet and Google. The criteria he gives for being a new language is that it has the compendium of pretty much all human thought and knowledge is Google’s semantics, and its “search grammar” as its syntax. But the Internet itself has this same complete world knowledge, and Google is merely an extension of the Internet; it is part of it. Logan never really provides the syntax of the Internet, so can we assume that it is similar, if not identical, to that of the Search Engine? I think Logan may have jumped the gun here in calling Google the seventh language.

However, he did bring up something interesting I would like to address. He mentions that before hominids became verbal (in the sense that they began to use a language of some sort), we relied on what he calls “mimetic communication,” which consists of facial expressions and grunts, screams, and other sounds that aren’t words. We still use this form of communication, but in conjunction with words, which enhance the two together. However, when writing, a lot of this mimetic language gets lost by virtue of the fact that we remove the direct human interaction from the equation. But in recent years, electronic media has allowed, almost spontaneously, for this to resurface in text. I am, of course, referring to the emoticon =D. By adding little representative glyphs to our text in things like instant messaging and emails, we add a whole new element of communication that was not there before. Take for example this passage:

Ok, sure, do what you want.
That single line could be taken many different ways, given the context. But by adding just a few extra keystrokes…

Ok, sure, do what you want >:(
…it’s become painfully evident that I’m mad about something, and the whole meaning of the text changes. These emoticons allow us to regain in textual communication what we had lost before; body language can, at least rudimentarily, be recorded in text. Whether this evolves into the true “seventh language,” I don’t know. But we’ll certainly see.

- Chris Muise